About Alan

​Alan is an accredited coach and professional member of the Association for Coaching. His authority is built on a career of over 20 years in financial, commercial, and strategy roles in UK retail, which culminated in his role as Finance Director for Game Digital.

This extensive experience, which included a successful IPO, means he understands the reality of senior financial leadership: navigating high-stakes decisions, managing career pivots, and conquering the self-doubt that accompanies executive ambition.

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​What truly sets Alan apart for businesses is his unique blend of structured coaching methodology with genuine operational and commercial depth. This rare combination provides clients with context that only comes from doing the job at the executive level. His clients, whether organisations or individuals, don’t tackle complex financial and leadership challenges alone.

"The person who helps you get past your limiting beliefs. Your sounding board. Your cheerleader. Always in your corner."