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Alan Evans

Executive Coach

About Alan

Alan is an accredited coach and professional member of the Association for Coaching. His authority is built on a career of over 20 years in financial, commercial, and strategy roles in UK retail, which culminated in his role as Finance Director for Game Digital.

This extensive experience, which included a successful IPO, means he understands the reality of senior financial leadership: navigating high-stakes decisions, managing career pivots, and conquering the self-doubt that accompanies executive ambition.

What truly sets Alan apart for businesses is his unique blend of structured coaching methodology with genuine operational and commercial depth. This rare combination provides clients with context that only comes from doing the job at the executive level. His clients, whether organisations or individuals, don’t tackle complex financial and leadership challenges alone.

"The person who helps you get past your limiting beliefs. Your sounding board. Your cheerleader. Always in your corner."

Latest Blogs

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The Senior Hiring Market Is Moving Again. Is Your Business Ready?

After a prolonged period of caution across the UK recruitment market, there are signs that hiring confidence is beginning to return.The latest KPMG and REC UK Report on Jobs found that permanent s...

Imposter Syndrome at the Top: Why Even the Best Leaders Doubt Themselves

You've prepared thoroughly for the board presentation, you know your subject and your track record shows that you've earned your place at the table. Yet there can still be a lingering thou...

Why More Businesses are Taking a Flexible Approach to Leadership Hiring

Recruiting senior leaders has rarely been straightforward, but today's market has made those decisions even more complex. Economic uncertainty, changing business priorities and ongoing skills s...

Meet Alan Evans, An Accredited Executive Coach Helping Finance Leaders Thrive

Before becoming an accredited executive coach in the UK, Alan Evans spent more than two decades building a successful career in finance, culminating in his role as Finance Director at GAME Digital....

Grow, Acquire, or Both? How Smart Leaders Are Scaling in 2026

The Growth Question Every UK Leader Is FacingIn today’s economic environment, UK business leaders are facing increasing pressure to deliver growth. The business climate is more complex and less pre...

Succession Planning: Why an Interim Executive is Crucial When Managing an Executive Exit

Don’t Hire in a Panic: How a Robust Succession Plan and an Interim Executive Bridge Leadership GapsWhether it's a planned exit or an unexpected departure, when a key executive leaves, the pani...